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Stanbic Bank has announced that Liberty Life Insurance Zambia has signed a sponsorship deal to become a Silver Sponsor at the 2023 Music Festival, set to feature 3-time Grammy Award winning singer, Ne-Yo, live in concert.
American Rhythm and Blues (R ‘n’ B) singer, Ne-Yo, will be performing live in concert in Lusaka for two nights on the 13th and 14th. October 2023 as part of the Stanbic Bank 2023 Music Festival.
Announcing the development in a statement in Lusaka, Stanbic Head, Corporate and Investment Banking (CIB), Ms. Helen Lubamba, confirmed Liberty Life Insurance as a Silver Sponsor for this year’s Music Fest.
The history of the festival
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The Stanbic Music Festival (SMF), initially borne out of the legendary Stanbic Jazz Festival, began its journey in 2014, as part of the bank’s efforts to grow Zambia’s music and arts industry, Stanbic have continued with the annual SMF, which will see a live concert being held for the first time in four years.
Throughout its 9-year-history, the SMF has showcased world-famous bands and artists, globally-renowned for their chart-topping hits. From Boyz II Men at the 2017 Festival to Davido at the 2019 show, the festival has attracted thousands local and continental audiences and has also helped to showcase Zambian music internationally.
Ne-Yo to bring his showmanship to Zambia!
Ne-Yo, born Shaffer Chimere Smith in Arkansas in 1979, is an award-winning songwriter, actor, dancer and record producer. He initially burst onto the music scene in the United States, when he was credited for writing Mario’s 2004 hit, “Let Me Love You”.
But it was Ne-Yo’s 2006 smash hit single, “So Sick” that cemented his evolution from songwriter to global superstar. Stanbic Bank is excited to host this internationally-acclaimed star as part of the festival, which also includes talented local artists. The festival supports the Bank’s efforts to emphasise its commitment to supporting the music industry.
Liberty Life Insurance partners with Stanbic to be 2023 SMF Silver Sponsor
Ms. Lubamba said: “We are excited to welcome Liberty Life Insurance as a Silver Sponsor to this year’s Music Fest! We’re confident that Liberty Life Insurance will bring their experience in supporting the local music and arts sector through our partnership. Their sponsorship, as a Silver Sponsor, is worth K100,000, which will entitle them to various benefits that come with all the advantages of sponsoring an event of this magnitude.”
She added that: “We are excited to embark on this journey together in pursuit of supporting the local music and arts industry in Zambia through this year’s Music Fest! As a financial services institution, we believe in the power of partnerships, which is why all throughout the years of hosting the SMF, we have successfully collaborated with co-sponsors, who have come on board to help us host amazing concerts, with unforgettable experiences. 10 other local and regional artists will be joining Ne-Yo, who will be performing live at this year’s Music Fest over a two-day period on October 13-14 so we look forward to a fantastic 2 nights of world-class entertainment!”
Liberty Life Insurance Zambia Executive Director, Mr. Mark Anthony Gobie, said: “We are delighted to be a Silver co-sponsor at this year’s Stanbic Music Fest! We are excited to join Stanbic in hosting what we believe will be an incredible celebration of local, regional and international music, dance and the arts. As a specialist life insurance company that provides group and individual or personal risk insurance solutions for life-changing events, Liberty Life has always maintained a strong interest in contributing to Zambia’s music and arts sector because we want to associate ourselves with a growing and vibrant market that will benefit from the solutions we provide. Our vision is to become the trusted leader in insurance and investment in our chosen markets by putting the customers’ needs first.”
While Golden Circle tickets have already sold out for both nights, other tickets for this star-studded event next month remain available, and are selling at:
• VIP – K2,000.00
• Standard – K600.00
