Lusaka, November 2nd, 2022 – Gordon’s Gin transformed Lusaka’s sophisticated, contemporary venue, The Quorum, into an enchanting pink fantasy this weekend (Saturday, October 29th), when it debuted its Premium Pink variant in an exclusive night of luxury, world class entertainment and lifestyle innovation.
The stylish event brought out the who’s who of Zambian society including King Illest Worldwide; Zambia’s sweetheart, Michie; Melba Shakabozha; Pretty Tash; Mercy Mukwiza; Dambisa; TinTin (Christina); Xarah; Jila; Abby’s Makeover; Valerie; and Shakira (Mpali).
Much loved media personality & popular host of Zambezi Magic’s Tuvwange Lifestyle, and The Afternoon Vibe on Phoenix FM, Michie (aka Michelo Ndisa Kalumba Malambo), was a delightful & engaging host while celebrated singer, Towela Kaira, famous for her hits ‘Delay’ and ‘Gold’, performed songs from her much-anticipated new album.
DJs Rhys and Sebastien Dutch kept the atmosphere lively on the pink and white lit dancefloor, after the sunset.
“It was such an honour for me to host the debut of Gordon’s Gin Premium Pink in Zambia. The venue was magnificent, and guests were the height of glamour. It set a new standard for lifestyle events in Lusaka,” said Michelo Ndisa Kalumba Malambo.
The highlight of the night was the floral & berries installation which generated buzz as guests captured Instagrammable moments while, not to be outdone, was the star of the show, the Gordon’s Gin Bar, a confection of pink design and magic cocktails.
Said Ines Pascoal, Brand Manager Mainstream Spirits and RTD’s: “Last night was indeed a magical moment and an historic one for Zambia. The arrival of Gordon’s Gin Premium Pink is a celebration of this beautiful country and its stylish people along with a lifestyle that is synonymous with extraordinary sunsets, now with a Gordon’s Premium Pink Gin in hand!”
About Gordon’s:
A time-honoured British favourite, GORDON’S gin launched 250 years ago when Alexander Gordon opened a small distillery in London and set about creating the recipe for a brilliant tasting, high quality gin. Its distinctive juniper flavour has since come to define the taste of the classic G&T. Today, GORDON’S gin is the world’s number one best-selling international gin and since 1925 has been awarded four Royal Warrants. With quality at the heart of the brand GORDON’S source their botanicals where nature makes them best; their juniper, coriander, angelica root and liquorice are sourced from across the globe, undergoing the most meticulous selection process.
About Diageo: @DiageoGB
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor Whiskies, Smirnoff, Cîroc and Ketel One vodkas and spirits such as Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness.
Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
