The Independent Broadcasting Authority (IBA) has urged stakeholders to pursue coordinated action against digital piracy in order to protect Zambia’s creative economy.
IBA Director General Webster Malido stated that rapid changes in content distribution are reshaping how broadcasting services reach audiences.
Malido added that traditional broadcasting is increasingly interacting with internet-based platforms, creating an environment in which content can be accessed, retransmitted and redistributed through multiple channels.
The IBA Director General said this during the National Multi-Stakeholder Anti-Piracy Forum held at The Quorum Hotel.
He observed that unauthorised streaming services and illegal Internet Protocol Television operations introduce complexities that cannot be addressed through conventional broadcasting oversight alone.
Malido noted that such services may redistribute television channels and other protected content without the necessary authorisation across different jurisdictions.
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He advanced that this creates practical difficulties in establishing the identity of operators, verifying infringement and determining the appropriate intervention.
Malido said that institutions need clearly established channels and agreed procedures for reporting suspected infringements, handling complaints, sharing technical information and referring matters.
He affirmed that technical interventions, including Internet Protocol and Domain Name System blocking, should be legally authorised, adequately verified and subject to safeguards.
Malido emphasised that measures intended to disrupt illegal services should not inadvertently interfere with legitimate websites, platforms or services.
He noted that the commercial arrangements sustaining piracy operations, including payment systems, require informed contributions from regulators, operators, rights holders, technology experts and law enforcement agencies.
The IBA Director General affirmed that no single institution possesses all the tools required and that continued stakeholder engagement is important in developing a workable response.
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