The JA Crew music label has disclosed that it aims at helping more upcoming artists in Zambia.

The label says it’s lonely at the top stating that many artists when helped end up having a wrong perception that record labels are the ones who are supposed to make them big in the industry.

The label says their role is to see that artists are supported in terms of promos, branding and other logistica to improve their image.

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It notes that many upcoming artists after being helped tend to insults labels that have been there for them without showing any sign of remorse and all.

The JA Crew pledges to continue with a leading role of making these artists enjoy their space and see that they grow musically.