Why More Zambians Are Turning to Social Media Before Going to Bed

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Photo: searchenginejournal

For many people, checking WhatsApp, Facebook, TikTok, Instagram or X has become the final activity before going to sleep.

What starts as a quick check can easily turn into 30 minutes or more of scrolling, replying to messages and watching videos.

The habit may seem harmless, but nighttime social media use is increasingly attracting attention because of its potential relationship with sleep quality.

The problem is not simply the phone itself. The type of content people consume can also matter.

A person who watches relaxing content may have a very different experience from someone spending an hour following arguments, political debates, relationship drama, breaking news or highly stimulating videos.

Social media can keep the brain engaged at exactly the time when the body should be winding down.

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For young people especially, the temptation to keep scrolling can make bedtime unpredictable. One video leads to another, one conversation leads to another and suddenly the time that was supposed to be spent sleeping has disappeared.

Research published in Sleep Health in August 2026 examined daily and nighttime social media use alongside several aspects of sleep health, including sleep quality, sleep duration, sleep efficiency and daytime dysfunction.

This does not mean that every person who uses social media at night will develop poor sleep. However, it reinforces the importance of paying attention to how nighttime digital habits affect individual sleep.

One practical approach is to establish a “phone-off” period before bed.

For some people, that could mean putting the phone away 30 minutes before sleeping. Others may find an hour more effective.

Turning off unnecessary notifications can also reduce the temptation to repeatedly check the phone.

Another useful strategy is to avoid taking emotionally intense conversations to bed. If a discussion is likely to cause anger, anxiety or excitement, continuing it late at night may make it harder to relax.

The same applies to endless scrolling through negative news.

Social media itself is not necessarily the enemy. The key is controlling when and how it is used.

For anyone who regularly wakes up tired, struggles to fall asleep or finds themselves checking their phone repeatedly during the night, examining their nighttime social media habits could be a good place to start.